Most Popular Instagram Tags by Category

Instagram’s a battlefield. Want to survive the scroll wars? You need more than cute posts; you should use the top Instagram tags. Everyone’s chasing clout, but only the smart ones bring ammo. Hashtags are your power move.

We’ve rounded up the most popular Instagram tags by category so you can actually get noticed, hit the Explore page, and build your dream feed. No more shouting into the void. No more posting and hoping. Your content deserves to be unmissable. Let’s make it happen.

(+100) Trending Instagram Hashtags by Category

To help navigate the algorithm and grow your audience, here’s a definitive list of the most popular Instagram hashtags by category. Whether you’re in fashion, fitness, tech, or food, this curated hashtag guide is designed to help target your niche and stand out in the crowd.

Consider that if you want to save popular or hashtag-related captions and use them later, you can take advantage of the Turbodownloader Instagram copy caption tool.

1.    Like and Follow Tags

Boost your engagement with these popular tags that encourage likes and follows on your posts. Perfect for those looking to expand their Instagram presence quickly.

• #likes
• #follow
• #likeforlikes
• #followme
• #photooftheday

2.    Instagram Reels Tags

Leverage the power of Instagram’s Reels feature with these trending hashtags. These most popular Instagram tags by category help your short-form videos reach a wider audience and go viral.

• #reels
• #reelsvideo
• #reelsinstagram
• #instagramreels
• #reelsofinstagram

Want your Reels videos to get more exposure and engagement? By using these effective hashtags for Instagram Reels, you can dramatically increase the reach and engagement of your posts.

3.    Fashion and Beauty Tags

Stay on trend with these fashion and beauty hashtags. Ideal for fashion bloggers, makeup artists, and style enthusiasts who want to showcase their looks and tutorials.

• #fashion
• #beauty
• #style
• #ootd
• #fashionblogger

4.    Food and Beverage Tags

Food lovers and culinary creators can amplify their reach using these popular food-related hashtags. Whether sharing recipes, food photography, or dining experiences, these Instagram food hashtags help connect with a passionate community of foodies and gourmets.

• #food
• #foodpics
• #instafood
• #foodie
• #yummy

5.    Pets Tags

Pet owners and animal lovers have the ability to engage with fellow enthusiasts using these beloved pet hashtags. From dogs and cats to exotic animals, these tags help you provide cute moments and build a community of pet lovers and animal advocates.

• #dog
• #cat
• #petsofinstagram
• #puppy
• #petlovers

6.    Technology Tags

As tech enthusiasts and gadget lovers, users are capable of boosting their posts with these technology-related hashtags. Best for sharing the latest innovations, gadget reviews, and tech news, these most popular Instagram tags by category help you reach a community passionate about technology and digital advancements.

• #tech
• #gadgets
• #innovation
• #latesttech
• #instatech

7.    Wedding Tags

For couples, planners, and photographers, these wedding hashtags cover everything from beautiful dresses to planning tips. Use these tags to connect with others celebrating love and creating unforgettable wedding memories.

• #wedding
• #bride
• #weddingphotography
• #weddingplanner
• #weddingdress

8.    Fitness Tags

Fitness enthusiasts, trainers, and wellness advocates may increase their visibility with these fitness hashtags. Share workouts, motivation, and healthy lifestyle tips to inspire your audience and grow your fitness community.

• #fitness
• #workout
• #fit
• #healthylifestyle
• #gym

9.    Holiday Tags

Celebrate seasonal vibes and festive moments with these popular holiday hashtags. From Christmas decor to Halloween fun and New Year’s resolutions, these tags are excellent for holiday-themed posts and campaigns.

• #christmasdecor
• #happyhalloween
• #newyearsresolution
• #holidaycrazy
• #valentineformyvalentine

10.Popular Instagram Tags for Competition & Giveaway

Running a contest or giveaway? Use these popular giveaway hashtags to boost your campaign’s reach, encourage participation, and attract new followers. Perfect for brands and influencers aiming to grow engagement through social media contests.

• #giveaway
• #instagiveaway
• #contestalert
• #sweepstakes
• #winit

11.Photography Tags

Showcase your best shots, connect with fellow creators, and gain exposure within the vibrant photography community on Instagram. Photographers and visual artists are allowed to elevate their posts using the most popular Instagram tags by category of top photography hashtags.

• #photography
• #photooftheday
• #picoftheday
• #photoshoot
• #portrait

12.B2B (Business to Business) Tags

Businesses targeting other businesses can leverage these B2B hashtags to share insights, promote services, and network within professional circles. Seamless for digital marketing, e-commerce, and consulting industries.

• #business
• #digitalmarketing
• #ecommerce
• #SEO
• #marketingstrategy

13.Small Business Tags

Support and promote your small business with these effective hashtags. Flawless for entrepreneurs, handmade sellers, and local shops wanting to build a loyal customer base and join the small business community.

• #smallbusiness
• #supportsmallbusiness
• #entrepreneur
• #handmade
• #shopsmall

14.Music Tags

Open up your latest tracks, live performances, or music-related content to connect with fans and other artists. Musicians, producers, and music lovers will amplify their reach using these music hashtags.

• #music
• #musician
• #hiphop
• #newmusic
• #instamusic

15.Art Tags

Whether you’re into digital art, drawing, or painting, these tags help you reach a global audience. Artists and creatives are able to showcase their work and gain visibility with these most popular Instagram tags by category of top art hashtags.

• #art
• #artist
• #drawing
• #digitalart
• #painting

16.Nature Tags

Nature enthusiasts and photographers have the power to connect with like-minded audiences using these nature hashtags. Highlight breathtaking sunsets, wildlife, and stunning landscapes to inspire your followers.

• #nature
• #sunset
• #mountains
• #wildlife
• #naturephotography

17.Parenting & Family Tags

Connect with parents and family-oriented audiences using these heartfelt parenting hashtags. Express your journey, parenting tips, and family moments with a supportive community.

• #parenting
• #momlife
• #dadlife
• #familyfirst
• #parenthood

18.Education & Learning Tags

Spotless for connecting with the learning community and promoting student life content, educators, students, and lifelong learners have what it takes to use these education hashtags to share knowledge, study tips, and online courses.

• #education
• #learning
• #studentlife
• #onlinelearning
• #studygram

19.Motivational & Inspirational Tags

Spread positivity and encouragement with these most popular Instagram tags by category of motivational hashtags. Great for sharing uplifting quotes, personal growth content, and fostering an inspiring community focused on a positive mindset.

• #motivation
• #inspiration
• #quoteoftheday
• #positivity
• #mindset

20.Gaming Tags

Gamers and streamers can connect with the global gaming community using these popular gaming hashtags. Post gameplay, live streams, and video game updates to engage fellow gamers.

• #gaming
• #gamer
• #videogames
• #gamersofinstagram
• #streaming

21.Automotive Tags

Car enthusiasts and automotive brands are able to use these car hashtags to showcase vehicles, luxury cars, and the latest in the automotive world. Superb for sharing car photography and community engagement.

• #cars
• #carsofinstagram
• #automotive
• #luxurycars
• #carstagram

22.Finance & Investing Tags

Financial advisors, investors, and money enthusiasts will boost their reach with these finance hashtags. Distribute tips on wealth building, financial freedom, and smart investing strategies.

• #finance
• #investing
• #moneytips
• #financialfreedom
• #wealthbuilding

23.Real Estate Tags

Ideal for the property market and house hunting communities, agents, property managers, and homebuyers might want to use these most popular Instagram tags by category of real estate hashtags to promote listings, provide home tours, and connect with potential clients.

• #realestate
• #realtor
• #property
• #homesweethome
• #househunting

24.Eco-Friendly & Sustainability Tags

Advocates for the environment and sustainable living will want to use these eco-friendly hashtags to promote green living, zero-waste practices, and sustainability tips.

• #sustainability
• #ecofriendly
• #zerowaste
• #greenliving
• #sustainableliving

25.Book & Reading Tags

Book lovers, authors, and readers have the potential to connect with the global literary community using these book hashtags. Offer your current reads, book reviews, and bibliophile moments.

• #bookstagram
• #reading
• #booklover
• #bibliophile
• #currentlyreading

26.DIY & Crafts Tags

Creative makers and hobbyists are up to showcase their projects and inspire others with these DIY hashtags. Perfect for sharing handmade crafts, DIY tutorials, and artistic creativity.

• #diy
• #crafts
• #handmadecrafts
• #diyprojects
• #creative

27.Personal Development Tags

For those focused on self-improvement and growth, these personal development hashtags help publish motivational content, positive mindset shifts, and strategies for self-growth. These most popular Instagram tags by category are outstanding for inspiring your audience on their journey to betterment.

• #personaldevelopment
• #selfgrowth
• #motivation
• #mindset
• #growthmindset

28.Travel Photography Tags

Travel photographers and wanderlust seekers are allowed to engage followers with stunning visuals using these travel photography hashtags. Highlight your adventures and inspire others to explore the world.

• #travelphotography
• #wanderlust
• #passportready
• #travelgram
• #exploretheworld

29.Most Popular Drink Hashtags

Whether you’re promoting bars, cafes, or alcoholic beverages, these most popular Instagram tags by category of drink hashtags are great for reaching enthusiasts and social crowds who love their favorite drinks.

• #alcohol
• #bar
• #beer
• #breakfast
• #cafe

30.Health Hashtags

Fitness buffs and health advocates have the chance to use these health hashtags to talk about workout tips, diet plans, and wellness solutions, connecting with a health-conscious community.

• #bodybuilding
• #Cancer
• #conscioushealthsolutions
• #diet
• #exercise

31.Knitting Hashtags

Knitting communities and craft lovers will grow their networks with these knitting hashtags. Present your cozy projects and handmade blankets.

• #art
• #baby
• #Blanket
• #craft
• #crafts

32.Most Popular Photography Hashtags

Showcase your gear and design aesthetic. Photographers and visual artists would like to promote their art and connect with other creatives using these photography hashtags.

• #art
• #artists
• #Camera
• #Cameras
• #design

33.Interior Design Hashtags

Interior designers and home stylists are able to reach their audience with these interior design hashtags. Disclose architecture, decluttering tips, and stylish home ideas as the most popular Instagram tags by category.

• #architects
• #architecture
• #art
• #cleaning
• #clutter

Conclusion

Hashtags act as signposts that guide the right people to your content. With this collection of the most popular Instagram tags by category, you’re not just posting, you’re positioning.

So, whether you’re aiming for more likes, deeper engagement, or a loyal community, these hashtags will help you get there faster and smarter. Use them well, and let your content do the rest.

Which hashtag category do you use the most? Did any of your posts go viral using one of these tags? Has a niche we missed? What’s your go-to tag when you want to boost engagement fast? Let’s swap ideas because smart tagging is better together.